Using the Internet to Market Individual Listings

Real estate news By Today's Local Market Conditions Report
Feb 25, 2007, 12:06 pm PST

When an agent goes on a listing presentation, it is opportunity time in many different ways! For one, it is a chance to display one's innovative marketing skills that sets the successful Internet savvy agent apart from the mediocre competition. Most agents belong to the second group; they just want to list a home. They are real happy if they can walk away from the listing with a signed agreement and a sign in the ground. It doesn't matter that the house may never sell. Their conquest was the signed listing. This is not the way it should be at all.

The listing presentation is a time when the moment can be seized to sell your abilities. It is a demonstration of worth based upon your experience and abilities. It is a display of talents, and that you deserve a normal or higher commission fee instead of wholesale or discount services. It is a statement that you are not into passive marketing that will not offer much in the way of hope in selling a home. You are making an announcement that you alone are the person to hire!

This listing presentation is the one chance at bat that will determine whether or not you can generate enough income in real estate to survive or leave the industry without ever making enough money to pay the bills. This is the moment that separates doers from dreamers. There is more to real estate than listing a home, placing a sign in the ground, and entering it into the MLS. Closure only comes when the home or property you listed successfully sells, everyone receives their money, and you obtain bragging rights! This is the moment that you differentiate yourself from licensed mediocre competition! This is an Internet moment.

Send tips or a Letter to the Editor to editor@estategateway.com